The Rolls-Royce Wraith is always going to polarise opinion. Any car that needs to make such an extreme style statement wouldn't work if it were merely blandly handsome. It's a model that challenges your opinions, resets a few of your benchmarks and leaves you with a deep-seated admiration of its sheer engineering excellence. I couldn't even tell you whether it's a great car. I'm so far from the typical customer profile of this machine that I find it tough to fully understand their buying motivations, but there's certainly a specialness to it that's deeply ingrained. At this price point, buying an automobile is a deeply personal thing. It's not about facts and figures any more, rather whether you think the values and personality of the model in question properly reflect yours - or are merely aspirational. Dropping the best part of a quarter of a million pounds on a car isn't always the high-involvement decision many of us believe. Rolls-Royce's order books seem to suggest that the Wraith has enough of the right stuff for a long, long queue of customers.
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