We're in no doubt that this is the kind of car Audi should be making. The brand built its reputation on technology, then fell back on stylistic design and cool marketing to sell its products. This fourth generation A8 signalled a welcome change of direction - and this improved version continues that evolutionary trend. Of course, there are always going to be those who'll prefer the heritage and elegance of a Mercedes S-Class. Or the slightly more dynamic demeanour of a BMW 7 Series. We also think that both of these rivals make a slightly more distinctively upper-class statement - though you may disagree. The whole point though, is that an A8 ought to be a more futuristically modern boardroom conveyance - which is the kind of experience the enhanced version of this MK4 model sets out to offer. Whatever your perspective, it's a formidable Luxury segment contender and a fitting showcase for Audi's most advanced engineering.
But is it a car that you could bond with, a luxury conveyance to love as well as admire? The answer depends upon the owner of course. Some may still see this A8 as being a little remote compared to a status-conscious Mercedes or a proudly opulent BMW. We're guessing though, that a small but significant number of boardroom buyers might now find this Audi a surprisingly complete all-round choice, were they to be minded to consider one. Hugely capable, innovative and beautifully built, this is the car that rivals always feared Audi would build. And if you're in this market, it's one you need to try.

MMI navigation plus with MMI touch + Twin touch screens with haptic feedback

Isofix child seat mounting points on outer rear seats

Front and rear side airbags with head airbag system

Extended LED Interior multi coloured light pack - A8

Valcona leather upholstery with contour comfort front seats

8 speed transmission with hill hold assist

3 seat rear bench with centre armrest in 2nd row

Electric rear windows with isolation switch

HD matrix LED headlights with dynamic light presentation and dynamic indicators

Audi smartphone interface with app store includes wireless Apple carplay, Android auto and Amazon alexa integration

Electrically adjustable heated folding + automatically dimming exterior mirrors with memory function and integrated LED indicators

Insurance Group 1 - 50 Effective January 07

NCAP Overall Rating - Effective February 09

Standard manufacturers warranty - Mileage

Manufacturers Paintwork Guarantee - Years

Man Corrosion Perforation Guarantee - Years

A8 Saloon

50 TDI Quattro Sport 4dr Tiptronic

A8 Saloon

50 TDI Quattro Sport 4dr Tiptronic