There will still be people of course, who'll blindly buy a Focus, a Golf or some other family hatchback from a conventional mainstream brand without considering its Korean alternative. But these will largely be uninformed folk yet to fully cotton on to the way that products in this segment have changed. Thanks to the continuing success of this Ceed model line, there are fewer and fewer customers of this kind around.
Of course, shortlist selection isn't the same as a sale. There are family hatch folk who'll want more powerful engines or more dynamic handling than this car can offer. But, I'd suggest, many more will enjoy this Kia's sharp looks, impressive quality, strong safety standards and low running costs. True, the asking prices may be a little higher than you might expect from a South Korean brand, but don't judge them until you've tried the product, a confident design from a very confident brand. We think you might like it.

ISOFIX Child seat top tethers and anchor fixings

Remote central door locking with fold away key

Forward Collision-Avoidance Assist (FCA) - City/Pedestrian/Cyclist

Electronic stability control (ESC) and vehicle stability management (VSM)

Front cabin map light with sunglasses case

All-round Electric Windows with Front Auto Up & Down Function

Reversing camera system with dynamic guidelines (Integrated into centre fascia screen)

Bluetooth with Voice Recognition & Music Streaming

Apple car play/Android Auto with voice control

Electrically adjustable and heated door mirrors

Insurance Group 1 - 50 Effective January 07

NCAP Overall Rating - Effective February 09

Standard manufacturers warranty - Mileage

KIA Ceed

1.5T GDi ISG 2 5dr