This is a Chinese idea of what an aspirational compact family hatch should be, rather than a European one. Nevertheless, if you're up for trying an unknown manufacturer and don't mind the slightly chintzy interior finishing, there's quite an interesting proposition on offer here. And it certainly looks like the brand will look after you. Chinese owners are often referred to as 'Omoders' and get access to a special 'O-Club', a social platform for 'brand experiences' that will be replicated in Europe.
Perhaps for potential customers, this kind of ownership tinsel and this car's rather striking looks will compensate for the largely unremarkable underpinnings and powerplants it's based around. Apparently, over a third of Omoda's Chery Group parent company's 80,000-strong workforce is devoted to research and development, but there's not too much sign of that when you get down to the basic engineering here. 
Still, if you're after something that's just a little bit different from the Qashqai or Kona-class compact family SUV that everyone else in your street has; and all you really want is a fully equipped, well-warrantied, decently built and metronomically reliable little family second car, we can see why you might consider one of these, were you to be acquainted with the fact that it existed in the first place. The E5 version's clearly a better product than its petrol-powered counterpart, but the much greater affordability of the combustion version might sway you back to green pump motoring. Either way, there are clearly more polished products out there in this segment. But arguably, not too many more interesting ones.

Front armrest with cooling ventilation storage

Front and rear electric windows with anti pinch and one touch operation

Mobile phone wireless charging cooled pad with 50W capacity

Electric adjustable/heated/auto power folding door mirrors

Insurance Group 1 - 50 Effective January 07

NCAP Overall Rating - Effective February 09

Standard manufacturers warranty - Mileage

OMODA 5

1.6 TGDI [147] Noble 5dr 7DCT